Earnest Hemmingway Marketing Example.
Much of the criticism about the editorial changes made to the Mac72 Gita come from hys-terical individuals who get so frantic they spew comments off the top of their head with-out even checking to see if they are true. In this case the intent was to suggest that no one would dare edit the work of Earnest Hemingway and if someone did the public would not purchase it. Sensational comments like this make great propaganda, but it is counter effective because this particular claim happens to be completely untrue.
Admittedly the reworking of Hemmingway’s original manuscripts was met with the ex-pected nay-sayers, but that was just a portion of the public. Those who took on the chal-lenge of producing the edited works of Earnest Hemmingway attracted enough commer-cial sales to make their efforts quite profitable.
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Earnest Hemingway
FOR THE RECORD:
BOTH the ORIGINAL unedited “Mac72” version and the edited “Current Academic” version of the BGAII should be published and sold by the BBT. This serves two essential purposes:
1. The “Mac72” version:
This is essential because it remains the last original unedited text that Srila Prabhupada spoke and lectured from while still in his manifest form.
This version will remain the benchmark for historians and future editors as the language evolves. Publishing the Mac72 edition of the Bhagavada Gita As It Is fulfills the in-structions not to change anything.
2. The “Current Academic”
This edition is also absolutely essential to ensure that the general public will be able to understand the essential/purpose of the Bhagavad Gita As It Is. (To restore ones lost relationship with the Supreme Personality Of Godhead Lord Sri Krishna) To ensure full transparency it would also be necessary to have a website dedicated to providing a thorough explanation for the applied edits. That may be accomplished by discrete, superscripted, foot-notations, or perhaps a side-by side page comparison.
Publishing this version of the Bhagavada Gita As It Is fulfills Srila Prabhupadas desire to make sure his books were as first class as we can possibly product them. It allows for editorial clarity as the language changes in the future, as well as a variety of market-ing tricks used by the major publishers of the classics.
“Prabhupada said that if there is one mistake in one book, then you spoil the whole book. Murder the whole book. So also besides Sanskrit errors, there have been many, many English errors also, which; are very obvious, just like these two above-mentioned errors, so Prabhupada has been emphasizing lately about the great need for making our books free from errors” – From Pradyumna dasa – SL_720919_A