Marketing BGAII to Different Audiences.
The Mac72 Legalists are quit vocal about how they feel about anything other that version of Srila Prabhupadas Bhagavad Gita As It Is. Some individuals get so worked up they hardly realize how offensive their choice of words are when voicing their opinions about the other Gita.
There are absolutely NO studies which suggest that the Current edited edition of the Bhagavad Gita As It Is has been less effective in attracting people to Krishna Consciousness than the classic Mac72 version. All but the most eccentric individuals agree that the Mac72 version of the Gita never really got the editing and clean up intended due to the nature of the contract with Macmillan. Srila Prabhupada was anxious to get out from under the limits of that contract because it posed severe cost constraints on potential sankirtana sales. Now however everyone should be happy to know that both versions are available to serve patrons desiring either the original or current version of the most extraordinary life changing book ever published!
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FOR THE RECORD:
BOTH the ORIGINAL unedited “Mac72” version and the edited “Current Academic” version of the BGAII should be published and sold by the BBT. This serves two essential purposes:
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1. The “Mac72” version:
This is essential because it remains the last original unedited text that Srila Prabhupada spoke and lectured from while still in his manifest form.
This version will remain the benchmark for historians and future editors as the language evolves. Publishing the Mac72 edition of the Bhagavada Gita As It Is fulfills the in-structions not to change anything.
2. The “Current Academic”
This edition is also absolutely essential to ensure that the gen-eral public will be able to understand the essential/purpose of the Bhagavad Gita As It Is. (To restore ones lost relationship with the Supreme Personality Of Godhead Lord Sri Krishna) To ensure full transparency it would also be necessary to have a website dedicated to providing a thorough explanation for the applied edits. That may be accomplished by discrete, superscripted, foot-notations, or perhaps a side-by side page comparison.
Publishing this version of the Bhagavada Gita As It Is fulfills Srila Prabhupadas desire to make sure his books were as first class as we can possibly product them. It allows for editorial clarity as the language changes in the future, as well as a variety of market-ing tricks used by the major publishers of the classics.
“Prabhupada said that if there is one mistake in one book, then you spoil the whole book. Murder the whole book. So also besides Sanskrit errors, there have been many, many English errors also, which; are very obvious, just like these two above-mentioned errors, so Prabhupada has been emphasizing lately about the great need for making our books free from errors” – From Pradyumna dasa – SL_720919_A